Privacy Policy


We created this policy to give you a head start on understanding our information collection and use practices. It is important that you read this document for the full explanation of our privacy practices.

We receive information that:

◦ you allow us to collect when you use certain Sullivan Lite features

◦ we get from seeing how you use Sullivan Lite

◦ we get from communicating with you


We use this information to:

◦ provide Sullivan Lite features and services to you

◦ manage and improve the Sullivan Lite website, app and services

◦ analyze how you use Sullivan Lite

◦ provide you with information

◦ diagnose technical problems and maintain security

◦ provide you with marketing that is relevant to you


We share this information with:

◦ businesses that are legally part of the same group of companies that Sullivan Lite is part of, or that become part of the same group

◦ outside parties to comply with the law and legal obligation


We store information:

◦ The Korean user has a server in Korea and the server of other language users in the United States.


Privacy Policy

Effective date: May 29, 2018.

Welcome to Sullivan Lite ("Sullivan Lite," "we," "us" or "our"). Sullivan Lite provides an fast and accurate image recognition utility. After an image is taken, using the built in camera capture feature, it then defines the image for the user.

◦ Our Privacy Policy explains how we collect, use, share and protect information in relation to our mobile services, web site, and any software provided on or in connection with Sullivan Lite services (collectively, the "Service"), and your choices about the collection and use of your information.

◦ By using our Service you understand and agree that we are providing a platform for you to take, define, and share images ("User Content"), by the Service and to share User Content publicly. This means that other Users may search for, see, use, or share any of your User Content that you make publicly available through the Service, consistent with the terms and conditions of this Privacy Policy and our Terms of Use (which can be found at ).

◦ Our Policy applies to all visitors, users, and others who access the Service ("Users").


Click on the links below to jump to each section of this Policy:

1 Information We Collect

2 How We Use Your Information

3 Sharing of Your Information

4 How We Store Your Information

5 Your Choices About Your Information

6 Children's Privacy

7 Other Websites and Services

8 Technology

9 How to Contact Us

10 Changes to Our Privacy Policy



We collect the following types of information.

Information you provide us directly:

Communications between you and Sullivan Lite. For example, we may send you Service-related emails (e.g., changes/updates to features of the Service, technical and security notices). Note that you may not opt out of Service-related emails.

Analytics information:

We use third-party analytics tools to help us measure traffic and usage trends for the Service. These tools collect information sent by your device or our Service, including the web pages you visit, add-ons, and other information that assists us in improving the Service. We collect and use this analytics information with analytics information from other Users so that it cannot reasonably be used to identify any particular individual User.

Cookies and similar technologies:

When you visit the Service, we may use cookies and similar technologies like local storage to collect information about how you use Sullivan Lite and provide features to you.

We may ask advertisers or other partners to serve ads or services to your devices, which may use cookies or similar technologies placed by us or the third party.

Device identifiers:

When you use a mobile device to access our Service, we may access, collect, monitor, store on your device, and/or remotely store one or more "device identifiers." Device identifiers are small data files or similar data structures stored on or associated with your mobile device, which uniquely identify your mobile device. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device's operating system or other software, or data sent to the device by Sullivan Lite.

A device identifier may deliver information to us or to a third party partner about how you browse and use the Service and may help us or others provide reports or personalized content and ads. Some features of the Service may not function properly if use or availability of device identifiers is impaired or disabled.


Metadata is usually technical data that is associated with User Content. For example, Metadata can describe how, when and by whom a piece of User Content was collected and how that content is formatted.


In addition to some of the specific uses of information we describe in this Privacy Policy, we may use information that we receive to:

provide, improve, test, and monitor the effectiveness of our Service

develop and test new products and features

monitor metrics such as total number of visitors, traffic, and demographic patterns

diagnose or fix technology problems

automatically update the Sullivan Lite application on your device

provide personalized content and information to you and others, which could include online ads or other forms of marketing


We will not rent or sell your private contact information, such as username, user ID, device ID, email address, etc. to third parties outside without your consent, except as noted in this Policy.

Parties with whom we may share your information:

We may share your information as well as information from tools like cookies, device identifiers and location data (such as usage data, referring/exit pages and URLs, platform types, number of clicks, etc.), with organizations that help us provide the Service to you ("Service Providers"). Our Service Providers will be given access to your information as is reasonably necessary to provide the Service under reasonable confidentiality terms.

We may license the image data to outside companies or organizations for their internal use only. No user IDs or any other personally identifying metadata will ever be attached along with the images.

We may remove parts of data that can identify you and share anonymized data with other parties. We may also combine your information with other information in a way that it is no longer associated with you and share that aggregated information.

What happens in the event of a change of control:

If we sell or otherwise transfer part or the whole of Sullivan Lite or our assets to another organization (e.g., in the course of a transaction like a merger, acquisition, bankruptcy, dissolution, liquidation), your information such as name and email address, User Content and any other information collected through the Service may be among the items sold or transferred. You will continue to own your User Content. The buyer or transferee will have to honor the commitments we have made in this Privacy Policy.

Instances where we may be required to share your information:

Sullivan Lite will disclose your information where required to do so by law or by judicial process or if we reasonably believe that such action is necessary to:

comply with the law and the reasonable requests of law enforcement

enforce our Terms of Use

protect the security or integrity of our Service

exercise or protect the rights, property, or personal safety of Sullivan Lite, our Users or others


Storage and Processing:

The images taken by you are stored indefinitely.

Your information collected through the Service may be stored and processed in the United States or any other country in which Sullivan Lite, a company in the same group of companies as Sullivan Lite or Service Providers maintain facilities.

Sullivan Lite may transfer information that we collect about you, including personal information across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction.

By registering for and using the Service you consent to the transfer of information to the U.S. or to any other country in which Sullivan Lite, a company in the same group of companies as Sullivan Lite or Service Providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy.

Please do your part to help us. You are responsible for maintaining the control access to emails between you and Sullivan Lite, at all times. We are not responsible for the functionality, privacy, or security measures of any other organization.


How long we keep your User Content:

Following termination or deactivation of your account, Sullivan Lite may retain information and User Content for a commercially reasonable time for backup, archival, and/or audit purposes.

If you have any questions about termination or deactivation of your account, please contact us directly at


Sullivan Lite does not knowingly collect or solicit any information from anyone under the age of 13 or knowingly allow such persons to use the Service. The Service and its content are not directed at children under the age of 13. In the event that we learn that we have collected personal information from a child under age 13 without parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at


We are not responsible for the practices employed by any web sites or services linked to or from our Service, including the information or content contained within them. Please remember that when you use a link to go from our Service to another web site or service, our Privacy Policy does not apply to those third-party websites or services. Your browsing and interaction on any third-party web site or service, including those that have a link on our web site, are subject to that third party's own rules and policies. In addition, you agree that we are not responsible and do not have control over any third-parties that you authorize to access your User Content. If you are using a third-party web site or service and you allow them to access your User Content you do so at your own risk.


Our service employs a proprietary technology that utilizes both computer vision and crowdsourcing.


If you have any questions about this Privacy Policy or the Service, please contact us at


Sullivan Lite may modify or update this Privacy Policy from time to time, so please review it periodically. We may provide you additional forms of notice of modifications or updates as appropriate under the circumstances. Your continued use of Sullivan Lite or the Service after any modification to this Privacy Policy will constitute your acceptance of such modification.